What do researchers, ticket inspectors and debt collectors have in common? When it comes to doing our jobs, we’re not always the most popular people in the room. As researchers, we know the value of honest feedback but it’s often difficult to present findings to clients without worrying that we’ll alienate or upset them. After… [Read More]
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3 Golden rules to creating fun, engaging and genuine user centered research
We have noticed when planning and executing social and market research with teams that frequently most of the emphasis is placed on: Helping clients to determine what their research question/objectives should be; Working out the best methodologies and ensuing activities to then answer these questions and; Finding engaging and novel ways to present findings back… [Read More]